Fashion in Motion: Peter Pilotto
On the Friday the 20th I attended the Fashion in Motion retrospective of Peter Pilotto. The catwalk took place at the Victoria and Albert Museum and showcases different designers from Ashish to Yamamoto. It is an excellent opportunity for the public to experience the work of the internationally acclaimed.
On the day there were 4 shows. Sat front row, two seats away from fashion blogger Susie Bubble, I alongside countless others were treated to a panoply of colour, fun, floaty fabrics and prints combined with geometric shapes. There were spliced and pleated skirts, figure hugging jerseys and possibly, a spot of neoprene. The audience was dazzled by the long legged models that seamlessly glided along the catwalk. Some were adorned in sparkling sequin covered garments, others with face paint and all displaying the vivid and impactful designs of Pilotto. The label is known for its mixing of prints with other elements. This was evident in the garments displayed at the show.
Susie Bubble arrived dressed in what could well have been a Pilotto outfit; a rainbow knitted dress which was combined with colourful snow boots-an ideal and practical yet stylish solution to winter wear.
Pilotto is a relatively new brand, established in 2007 comprises design duo Peter Pilotto and Christopher De Vos. Having connected through their place of study at Antwerp’s Royal Academy of Fine Arts, Peter founded the label after graduating, Christopher joined later. Highly favoured they have gained recognition through various awards and accolades including the British Fashion council fund and Vauxhall Fashion Scout.
The label is a regular at trade show London Fashion Week. According to Business of Fashion, they have an estimated turn-over of $15-$20 million per year. Who says fashion doesn’t pay? Stocked in Net-a-Porter and Dover Street Market amongst others, a Pilotto dress will set you back a rough £850-£1,000. In 2014, the label joined the ever increasing number of designers collaborating with big brands, when they partnered with the US based retailer Target, to offer a more accessible range of garments and accessories. Dresses were priced from £40 and were available to UK customers through Net-a-Porter. Despite the lower price point, Pilotto maintained the bright and colourful prints for which the label is known.