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Interview: Anisa Sojka

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Ever since she exploded into the fashion-blog scene in August 2013 – with a seamless blend of style reporting, personal reflections, and social commentary, all infused with the high quality pictures – Anisa Sojka has made a name for herself as the style person in social media. Today, the 23-year-old fashionista sat down with us to discuss fashion, inspiration, and trends of season.

 

Anisa Sojka is half Moroccan, half Czech, currently living and studying in London. She is doing her Master’s in Fashion Marketing at the London College of Fashion, however grew up in The Gambia and spent her teen years in Sweden.

Her education has been extremely beneficial, as it has given her a business mindset. Anisa went to high school in Stockholm where she studied a business-based program. Afterwards, she studied Business & Economics for 3 years, receiving her Bachelor’s degree in June 2013. She directly started with her Master’s in September 2013. Studying Fashion Marketing at LCF has been of great use to the establishment of her blog, she has acquired in-depth knowledge of this sector as well as having been exposed to how it works.

Anisa found herself spending hours simply observing and admiring the different ways women put their looks together, as she found it fascinating and really enjoyed taking note of the detail they put into it. She thought about it for several months, contemplating how she would go about it. Then came a day last summer, in August 2013, when she finally decided that she wants to give back her ideas, while learning along the way. Raising awareness from scratch wasn’t easy, it came with a lot of time, effort, patience, and hunger to succeed. Marketing her blog and Anisa Sojka as a brand is something she spent a lot of time doing: education and work experience is the biggest contribution to making this possible to do all on her own.

Eager to find out more about how she managed to be successful, and her thoughts on fashion, we asked her more:

How much time do you spend for blogging daily?

Along with the blog comes social media, and that I can spend up to 2 hours a day on. I try and post a minimum of 2 blog posts a week, and each post takes about an hour to make, considering the attention to detail I like to include.

What is fashion for you?

Fashion is my biggest crush, it’s a part of who I am. What’s great is my everyday life is full of fashion, whether it be at home, on the go, during leisure activities or in university. As I’m doing my Master’s in Fashion Marketing, I’m surrounded by fashion day-in and day-out and I love it! I spend most of my free time browsing fashion inspiration, not because I feel like I should, but because it really does give me satisfaction.

Who is your idol and gives you inspiration?

When it comes to fashion, there are so many iconic women who inspire me, the top 3 are Anna Dello Russo, Miroslava Duma and Olivia Palermo. They are so fashion forward in the most amusing way: it’s entertaining to see what they’ll put together. There are several bloggers that I admire for their sense of style but also their attitudes and ways of branding themselves. For example, Kenza Zouiten, Song of Style and Ashley Madekwe.

Describe your personal style and its influences / inspiration.

I would classify my personal style as clean and neat, but yet there is always a glimpse of edge added to the mix. You could say that my style is bipolar – the  outfits that I wear from one day to the next can really vary depending on my mood. There are days where I like to be quite minimal- a pair of loose trousers, a T-shirt and sneakers would make me happy. While there are other days where I feel like being more elegant, chic and pulled together.

I get my inspiration from almost everywhere: magazines, the streets, television, blogs. To me, attention grabbers are women that dare to dare. Colour, contrast in patterns and proportions is art to me. Mary Katrantzou and Peter Pilotto cater to this exquisitely. I believe I use influences as such to add my own touch and create my own style.

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